In the world of blogging, how do we write engaging content to connect with readers? This blog article will help you organize a post to create rich articles on any platform. 

1. Define Your Messagedefine-your-message-engaging content

Homer. John Maxwell. Shakespeare. Maya Angelo. C.S. Lewis. Jane Austen. Ernst Hemingway. Mark Twain. J. R. R. Tolkien. Lewis Carroll. T.S. Elliot. William Faulkner. Rick Warren. These writers all have something in common. They have a message that they wanted to share with the world. A message to inspire greater thinking, adventure, development; to inspire action by their words so carefully chosen and written by the endless and unmoving pen of history. The greats have come and gone, but their words live on forever because their message has engaging content.

An amazing thing about the time we live in is that anyone can sit at a computer, create a blog and give the world their insight. But it all begins by defining your message.

You know the people that talk and talk and talk for minutes or hours on end and you can walk away from the conversations realising that they truly did not say anything? They didn’t have a message, just fluff. When writing engaging content, you must have a defined message and the points to convey your thoughts in an easily digestible and retainable format.

Your message can be wrapped up in one sentence and then expanded upon throughout your engaging content. Like a bookmark, your message can only be placed on one page, one idea. If many of your thoughts are going in different directions, your reader may not know which way is up. Define, restate and follow your message through its entirety. You have a message to share. A message the world needs to hear.

be-true-to-yourself-engaging content2. Be True To Yourself

There are 7.125 billion people on the planet, each with their own ideas, opinions, insights and style. You were made to be you, individually unique, and that needs to be shown in your writing. When we begin to mimic the styles or content of others, there is a falseness that can come across. Tap into yourself to write your story.

Your tone, your humor, your style and your insight are all yours to share in writing engaging content; and they will be more willing to listen because it is you.

What do you value? What about your message makes you want to write engaging content? This directly reflects on you. Your “why” reflects on you and you reflect on your message. If any of these points are out of line, we miss the opportunity to truly write engaging content and connect with our readers.

3. Have A Story To Tellhave-a-story-to-tell-engaging content

As a child, did you have a favorite story? Maybe it was from a storybook, the bible, television or a family memory shared a million times. Think about telling your favorite story. Would you get excited, animated, worked up or humored? Would the story make you laugh, cry, reminisce or think deeply about the outcome? These stories, so kindred to our hearts, are what help us to write engaging content.

From life lessons and how they’ve made an impact to healthy recipes or your own thoughts. It is important to have a story and to share it with the conviction and the emotions it so rightfully deserves. History is told in stories; they depict the past, shape the future and expand the mindset of the present. Use your story to write engaging content.

4. Wrap It Up & Top It With A Bow

top-it-with-a-bow-engaging contentThe final tip that tends to relate to any life project is to present it in a way that will be warmly accepted. When writing engaging content, our goal is to define our message, be true to it and then share our story. But unless it is packaged and topped with a bow, many readers won’t make it past the first paragraph.

Write in a way that you would want to read. Many prefer numbered lists or chunks of texts as opposed to one long article. Look at your preferences and then ask people around you what they consider to be engaging content. Add links in your article to the sources used in your writing. Create or find visuals that support your article and enhance your message. Read, read and read again; then share it with others to do the same.

Once your article is packaged, clean and full of engaging content, it is time to pat yourself on the back, salute your computer for the time well spent, thank your proofreaders and press submit.

You just shared your message with the world. That is the power of engaging content.

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