CLARITY gives “life” to your brand through defining, displaying and diffusing the brand with focus and purpose into the congregation.

Do. Branding Creates Clarity & Focus.

Your mission, your purpose, and your goals are conveyed to the community through your brand. Clarity gives “life” to your brand through defining, displaying and diffusing the brand with focus and purpose into the congregation. The goal of a clear and focused church brand is that the first time guest or the long-time member can walk out of any service knowing what the church stands for and how they fit in the brand.

Don’t. Use words that reflect you’re something that you’re not.

You say your worship services reach out to young adults and young families, but a guest walks into a traditional service designed for a more seasoned crowd. Do you think they had a positive and clear brand experience? Be true to who you are by describing your church in the light and time it’s in. You can have a bright vision for where you want to go; brands develop with organizations over time. It’s important, however, to evaluate and clearly state where you are now.

Why

Clarity brings comfort and connection. When people understand what the church is doing, believes in her mission & purpose and looks forward to the future with that congregation, an impactful association follows. Similarly, when the brand is “brought to life” consistently, clarity and focus can be the key ingredients that turn sporadic guests into consistent attendees.
Share your thoughts on church branding, dos and don’ts, in the comments below!

Share your thoughts on church branding, dos and don’ts, in the comments below!