Church social media is now a necessity…
Having a social media strategy for your church is a necessity in today’s digital world. In the next two blog posts, we’ll take a look at the principles that church social media is built on and 4 strategy points to help you navigate the hurdles!
In Part 1, we’ll cover ‘Go Where Your People Are’ and ‘Add Value.’ In Part 2, we’ll conclude the discussion on church social media strategy with ‘Control Your Message’ and ‘Connect and Care’.
Erik Qualman famously said, “Businesses [churches] don’t have a choice on whether or not to do social media, their choice is [in] how well they do it.”
1. Go Where Your People Are
Social media can no longer be considered a fad or trend that will make its way out of the mainstream lifestyle anytime soon. It’s time to adapt to this new form of media or miss out on opportunities to connect with your congregation. Go where your people are in planning your social media strategy.
Is your church involved in community projects or events? Make a Facebook page that connects people to events and shares your church’s message and mission with the community. Have a young demographic of church attendees? Make a twitter page with quotes, snippets of this week’s sermon or just points of contact to which your congregation can engage. Church social media shouldn’t be scary or burdensome.
When people engage in social media, following or friending you, for example, they are letting you join them in their digital life. It takes a level of trust, respect and some expectation that it will be a mutually beneficial arrangement. After trust is established, simply pick a social media platform or two that you feel will have the most success and GET STARTED!
2. Add Value
What would add value to the church experience for your congregation? Reminders, verses, activities or community events? Find messages that would benefit your members as well as visitors and new members.
If every week you send out a “Motivation Monday” tweet and it is retweeted, or spread and valued by individuals, then that is a social media message well done. Implementing a value-adding social media strategy looks at the needs of your audience and creates a beneficial message to share. Fill a gap in information, inspire someone with hope in a message or connect people to an event…Add Value!
To be continued…
Social Media Statistics- pulled from https://prochurchtools.com/ultimate-social-media-strategy/ :
• 90% of Millennials use social media
• Every minute, 72 hours of video is uploaded to YouTube (that’s over a decade a day!)
- 1 in 5 couples meet online
- If Wikipedia were made into a book it would be 2.25 million pages long
• The most active group on social media is mothers with children under the age of 5
• The fastest growing user base on social media is 65+